Valley Roller Company is headquartered in Appleton, Wisconsin. The company was founded in 1984 to service the paper converting industry in the Fox River Valley of northeast Wisconsin. Initially, the primary focus of the company was to service rubber covered rollers for the tissue and personal care products manufacturing operations in the region. Over time, Valley Roller Company has evolved into a leader in the North American roll business servicing a wide range of industries. There are several milestones that are significant to the growth of the company.