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Company History
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Values & Commitment
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Flexible Packaging
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Paper Converting
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General Industrial
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Flexographic Printing
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Roll Coverings for Industry
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Roll Core Fabrication
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Engineering Rolls
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Technical Support Capabilities
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Technical Support
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Site Map
Valley Roller Values and Commitment

Values and Commitment

At Valley Roller Company our approach to the roll business is to understand our customer's requirements. These can vary significantly from customer to customer, industry to industry. Our team of technical specialists is well versed in the requirements of the various roll applications for a wide range of industries. We believe this is of strategic value and is a point of differentiation.


Improving the performance of end-use roll applications is essential in most industries today. Our team of specialists has an extensive background in engineering, covering chemistry, and the capability to design coverings to meet the most demanding applications. We can insure our customers get the most suitable covering for the specified application by asking the right questions coupled with our own experience. We guide our customers through the selection process from choice of covering to crown designs and all steps between. This technical expertise and the extensive understanding of roll applications and requirements remains the most important distinguishing characteristic of the company.

Proven Experience

Valley Roller has been designing, manufacturing, and repairing rolls for a wide range of applications since 1984. The principals of the business bring over 50 years of experience to bear, enabling us to offer an integrated approach toward sales, manufacturing, and product development. We strive to meet or exceed our customers expectations every time.


An underlying principle is to treat our customers, vendors and employees the way we want to be treated. We will constantly seek ways to be treated. We will constantly seek ways to differentiate ourselves from other roll manufacturers. We value relationships and seek to enhance these relationships "by doing what we say we will do."

Value Proposition & Capabilities

Valley Roller Company offers a wide array of capabilities for numerous industries. These capabilities create a one stop shopping approach, in essence a turn-key support for metal and elastomer covered rolls. Our staff is prepared to assist you in a variety of ways:

  • Rubber recovering

  • Re-grinds

  • Bearing removal and inspection

  • Core repair

  • New Core design & fabrication

  • Dynamic Balancing

  • Crowning

  • Grooving

  • Extensive field support

  • Engineering services

  • Rubber formulation & design

  • Chrome rolls

  • Teflon sleeves

  • Variety of other hard coatings

Roll Markets Served

  • Coating

  • Corrugated

  • Embossing

  • Graphic Arts

  • Laminating

  • Plastics

  • Pulp & Paper

  • Personal Care

  • Steel

  • General Industrial

Valley Roller Company Coverings

  • Buna N

  • Carboxylated Nitrile

  • Hypalon®

  • EPDM

  • EPDM / Silicone

  • Fluoroelastomers

  • HNBR

  • Natural Rubber

  • NBR / PVC Blends

  • Neoprene

  • SBR

  • Polyurethane

  • Silicones


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© Copyright 2011 Valley Roller Company

N257 Stoney Brook Road, Appleton, WI 54915-9444
Phone: (920) 733-1991 | Fax: (920) 733-3722

101 Sentry Drive, Mansfield, TX 76063
Phone: (817) 453-8950 | Fax: (817) 453-1501